Ambuja Compocem

In February 2017, Ambuja became the first cement company in India to launch Portland Composite Cement (PCC). The uniqueness of this product was a formula that contained an optimum combination of fly ash and slag – both waste products. This allowed the substitution of natural materials. It was the result of over 18 months of R&D on cement quality. Yet it began with a challenge, to create a unique cement that was lighter in colour without compromising on strength. And the result was a premium product, Compocem, that was successfully launched in the eastern markets of India.